In the little coastal town of Varberg, Sweden, the aspiring entrepreneur Paul Rydholm starts a small-scale production of sportswear together with his sister and two seamstresses. Throughout the years, Tenson products were always tested in the most demanding conditions, keeping the adventurous dry in extreme and wet conditions, including those hearty souls attempting Arctic and Antarctic  expedition firsts.

The DNA of Tenson remains the interplay between design, materials and technology – where function and style meet. Its brand history is a never-ending voyage of outdoor adventures.