Seger is a leading supplier of technically knitted socks and hats. Founded in 1947, the brand’s standards are higher today and in many ways different, but the basic idea remains the same – striving to always be at the forefront of service, quality, development and operation.

Cooperation with successful athletes has been an important part of Seger’s business philosophy over the years. As Swedish sports stars have received more and more media attention, this cooperation has contributed to Seger becoming a well-known and strong brand outside of Sweden.